Maldives Marketing and Public Relations Corporation (MMPRC) has launched a special social media series bringing live experiences from the Maldives to viewers from around the world.
The series, titled Experiences Live from the Maldives, is targeted at a global audience to engage and apprise them of authentic experiences that tourists can partake in the Maldives. The series will be streamed in 10 episodes, each 45-60 minutes in duration, on Facebook and Youtube and shared via social media channels including Weibo, WeChat, and other localised social media handles for Japan and South Korea.
Key target markets for the series include Australia, China, France, Germany, India, Italy, Japan, the Middle East, Russia, South Korea, Southeast Asia, Scandinavia, the UK, and the US. Through the new marketing initiative Experiences live from the Maldives, MMPRC will showcase unique experiences of the country, its colours, flavours, and scenic beauty, directly to the screens across the globe.
The series of curated Livestream events will individually target key tourism markets and is aimed to inspire dreams about traveling to the Maldives. Through the series, MMPRC also aims to inform tourists that the Maldives is a safe haven by highlighting the unique geography of our islands which allows natural social distancing, making it one of the safest places on earth for holidaymakers. The series will educate tourists on the latest information about the destination and the adventures available at resorts, hotels, guesthouses, and liveaboards.
This year celebrates the Golden Jubilee celebration of tourism in the Maldives with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events in 2022, including 11 fairs, roadshows, and events scheduled for just the first quarter.