Maldives Marketing and Public Relations Corporation (MMPRC) has initiated a joint advertising campaign with popular tour operator ITAKA, targeting the Polish market.
With over 30 years of experience, ITAKA is one of the most popular tour operators in Poland. ITAKA offers holidays to over 100 locations worldwide and served an impressive 915,000 clients in 2018. With over a 30% market share, ITAKA holds a spot as a proficient and experienced tour operator in the Polish market.
The campaign with ITAKA will strongly increase the promotion of the Maldives in the Polish market. MMPRC said under the joint campaign with ITAKA, digital marketing and outdoor ambient activities will be conducted to promote the renowned products and uniquely-Maldivian experiences, adding it will highlight the destination as a safe haven, market the products, the safety measures in place at these facilities and the latest travel guidelines for the benefit of Polish travellers planning to visit the Maldives.
The campaign will see Google Ads published on major Polish websites and portals, social media platforms, and push messages and emails sent through the Polish travel trade to potential tourists. In addition, slides with destination advertisements on App TV in 150 shops around Poland will be displayed during the campaign.
Furthermore, outdoor advertising will be placed in two areas of Poland during the campaign. MMPRC expressed the campaign aims to maintain the Maldives as the top-of-mind destination, utilise the connectivity to market the destination and increase the number of bookings and boost the destination presence during the peak season.
By December 29 of last year, the Maldives welcomed 1,312,706 tourists to the country, out of which 23,597 were from Poland. MMPRC has been holding various activities across the globe, to market the destination and increase arrivals from the top, new, and emerging markets.