Maldives Marketing and Public Relations Corporation (MMPRC) has successfully concluded a destination marketing LIVE event with Singapore Airlines on Naver Live Shopping, South Korea's one of the largest e-commerce websites. The event was held on November 17, 2021.
Singapore Airlines is well-known as a global leading premium airline, an innovative market leader with excellent service. SIA Group encompasses Scoot, Silk Air, Singapore Airlines and operates flights to and from 130 destinations in 36 countries. Singapore Airlines is also one of the world's most awarded airlines.
The airline was selected as the World Best Airline from Skytrax in 2018, Best Airline in the World from TripAdvisor in 2019, and recently in 2021, Singapore Airlines ranked 34th among the top 50 companies from Fortune World's Most Admired Companies.
MMPRC said under the campaign images and videos of Maldives were promoted before and during the live broadcasting adding audience were also informed of the flight schedules between the Maldives and South Korea via Singapore Airlines to further encourage live sales of flight tickets.
MMPRC noted the purpose of this event was to create brand and connectivity awareness among South Korean travelers, to build optimism, and keep the Maldives a top-of-mind destination for the upcoming holiday season. The activities of the campaign included social media posts and videos on Naver Marketing Channels and the display of participating properties on the landing page of Naver Travel, a dedicated website for honeymooners and couples, according to MMPRC.
So far this year MMPRC has held several activities targeting this market, including social media campaigns and physical fairs with honeymoon agencies, print and online adverts on travel magazines, out of home campaigns portraying the Maldives in different areas, and virtual webinars targeting South Korea travel trade.