Maldives Marketing and Public Relations Corporation (MMPRC) and industry partners have participated in in-person and virtual events of IFTM Top Resa 2021 to further promote the destination in the French market.
IFTM Top Resa 2021 is held from October 5-8. IFTM Top Resa 2021 is a multi-purpose trade show for tourism and travel, covering all travel segments such as business, leisure, group, and MICE travel.
The B2B event is held in Paris, offering excellent business opportunities, improved ROI, and access to qualified and relevant travel buyers, influencers, and market professionals.
In addition to the physical event, the all-in-one digital platform is for the entire tourism market, with content, talks, information, and opportunities for networking in one-to-one meetings.
MMPRC and industry partners will participate in the IFTM Top Resa 2021 events. Twelve industry partners will participate in the in-person activities and nine in the digital events. The Maldives will conduct several meetings and networking sessions with key members of the travel trade attendees during the four days of the fair.
Through the event, MMPRC will provide the travel trade professionals with the latest information about the destination, including the stringent measures in place at resorts, hotels, guesthouses, and liveaboards. MMPRC said emphasis will also be given on marketing the destination as a safe haven, focusing on the geographically scattered nature of our islands which provides natural social distancing for travelers from this market.
MMPRC will also promote the experiences unique to the Maldives and inform attendees of the latest information relating to the destination.
IFTM Top Resa 2021 brings together 1700 exhibitors and is expected to get over 34,000 visitors during the four days of the event. Over 200 destinations are participating in this event, with 150 conference sessions to be held between exhibitors and visitors. The participation in IFTM Top Resa 2021 is conducted as part of the strategy to maintain momentum and increase arrival numbers from France.