Public Service Media (PSM) and Maldives Innovation and Digital Company (MINDCo) have signed an agreement to support the national ‘Digital for All’ campaign.
PSM Managing Director Ahmed Shakeeb signed the agreement on behalf of PSM, while MINDCo Managing Director Saeeda Umar signed on behalf of MINDCo.
The three-year agreement between MINDCo and PSM aims to facilitate the nationwide implementation of the campaign. Under the agreement, PSM will serve as the official exclusive media partner for the 'Digital for All' campaign. Through television, radio and digital platforms, PSM will provide the campaign with news coverage, interviews, awareness-raising information and programmes.
Speaking about the agreement, MINDCo Managing Director Saeeda said it is linked to the 'Digital for All' campaign, launched in July to advance the country’s digital transformation under the government’s Maldives 2.0 agenda. She said the agreement would enable MINDCo to receive PSM’s support in implementing the campaign across the Maldives.
“Under this campaign, training programmes will be conducted for different target groups in different islands and atolls, targeting a total of eight audiences. PSM will work as a partner in bringing news and these activities closer to the people and in delivering them to communities,” Saeeda said.
PSM Managing Director Shakeeb said that, as the Maldives moves towards digitalisation, ensuring that everyone has access to digital literacy is very important. He said PSM would provide support and cooperation under the agreement to raise public awareness and provide information related to digitalisation.
“MINDCo has a major role to play in the work being carried out to digitalise the country. That is because we are able to reach everyone across the Maldives. Therefore, through us, PSM will always work to provide the support referred to by MINDCo. Our aim and hope is that, over the next three years, everyone in the Maldives will become familiar with digital literacy and know how to use digital literacy effectively,” the PSM Managing Director said.
Digital for All is a national campaign under the Maldives 2.0 digital transformation agenda, scheduled to run from 2026 to 2028. The campaign aims to familiarise people with digital tools and artificial intelligence (AI). Through the campaign, residents across the Maldives will be taught the knowledge and skills needed to use digital services and AI tools safely, responsibly and appropriately.
Under the agreement, MINDCo will provide the campaign with technical expertise, information and educational materials, as well as facilitate its activities. The partnership brings together MINDCo’s technical capabilities and PSM’s extensive media network to increase digital and AI awareness across the Maldives.