Visit Maldives Corporation (VMC) has begun a major international marketing push at ITB Berlin, as the island nation builds momentum towards what it has branded “Visit Maldives Year 2027”.
The three-day travel trade exhibition, taking place from 3 to 5 March at Messe Berlin, is one of the most influential events in the global tourism calendar.
Sixty-seven co-exhibitors are showcasing their products under the Maldives banner this year, signalling what officials describe as strong industry alignment and a unified national presence.
The Maldives pavilion, themed “Maldives… The Sunny Side of Life”, presents a broad tourism portfolio which includes high-end luxury resorts and boutique guesthouses to liveaboard experiences, wellness retreats, family-focused travel and sustainability-led offerings.
A highlight of the programme is the return of “Maldivian Night”, a curated networking event bringing together European tour operators, airline partners, travel executives and international media. Organisers say the evening will spotlight Maldivian gastronomy, offering guests traditional cuisine alongside business networking opportunities.
The event is being co-hosted with the Bank of Maldives, which is introducing “BML Swipe”, a new digital payment solution aimed at improving financial convenience for visitors.
An international press conference is also scheduled during the fair, where officials say a landmark announcement will outline the Maldives’ strategic direction towards 2027 and beyond.
Ibrahim Shiuree, Chief Executive and Managing Director of Visit Maldives Corporation, said the focus is on enhancing value, diversifying visitor experiences and future-proofing the tourism sector.
Europe remains a key market for the Maldives, with Germany among its leading source countries. Switzerland and Austria also continue to perform strongly. Marketing efforts are targeting experiential segments including diving, wellness, family travel and sustainability-driven tourism.
Through its expanded presence at ITB Berlin 2026, Visit Maldives says it aims to strengthen trade partnerships, boost global visibility and reinforce its reputation as a premium, safe and sustainable island destination.