Maldives Marketing and Public Relations Corporation (MMPRC) has launched a digital marketing campaign with FTI targeting the German market. Initiated in February, the month-long campaign aims to digitally promote the Maldives as a leading ‘safe haven’ destination and increase arrivals from the German market.
FTI is one of the largest tour operators in Europe. With over 35 years of experience, FTI offers holidays to over 120 destinations worldwide. MMPRC stated the campaign with FTI will boost the Maldives’ brand presence in the German market and increase brand awareness by showcasing the unique products and experiences available to holidaymakers in the Maldives. MMPRC added the campaign will also highlight the Maldives as a safe haven, by emphasising the safety provided by the unique geographical formation of interspersed islands and atolls which provide ‘natural social distancing’.
Under this campaign, attention-catching advertisements featuring the Maldives and destination products will be displayed in FTI’s website and newsletter. A special landing page will also be created, showcasing the jaw-dropping natural scenery of the Maldives with detailed destination information, and will further provide attractive vacation offers to the Maldives.
The German market is consistently one of the top source markets to the Maldives. In 2021, the Maldives welcomed roughly 1.3 million tourists to the country, from which 94,784, or 7.2%, were from Germany. So far in 2022, the Maldives has welcomed 18,777 travellers from Germany, holding the position as the current 3rd top source market to Maldives this year.