Maldives Marketing and Public Relations Corporation (MMPRC) has launched a campaign with American Express's Travel Impressions, targeting affluent travellers from Germany and Austria.
Under the campaign, a brochure consisting of information about the Maldives will be circulated to affluent cardholders of American Express starting from November 26. Travel Impressions is the vacations collection brand for American Express. They are exclusively contracted for American Express to reach premium cardmembers, receiving top-tier benefits.
The online product directory is uploaded on American Express websites and/or in American Express smartphone apps. The campaign with American Express targets 4,500 Centurion cardholders in the German and Austrian market by mailing an exclusive Maldives destination brochure featuring various, luxury properties directly to the cardholders.
Centurion cardholders are the highest spenders for the credit card firm. Becoming a Centurion cardholder is on invitation by American Express only and requires year-long and strict obligations.
MMPRC said priority will be given to market the destination as a safe haven for luxury travellers, emphasising the unique geographical features of our scattered islands which offer maximum safety and seclusion for travellers.