Maldives Marketing and Public Relations Corporation (MMPRC) has become a member of Australia's travel industry's top global media network, TravMedia.
The membership with TravMedia is established as part of MMPRC's effort to make the Maldives the go-to destination in the Australian market. It targets to increase engagements with Australian tourists and market the Maldives as a safe haven for travellers post lifting of travel restrictions in the country.
TravMedia is trusted by travel PR professionals and media to network and share press releases, stories, and ideas. MMPRC said the main objective of this membership is to reach as many media contacts and access as many journalists as possible to help disseminate genuine and latest information relating to the Maldives to the travel trade professionals in Australia.
The membership is expected to assist MMPRC to distribute destination-related information and press releases to 2,200 Australian travel media and industry professionals through email and website feed.
The membership of MMPRC with TravMedia is based on its strategy to increase awareness of the destination by ensuring high visibility of the Maldives in the Australian market. It also aims to debunk the myth that the Maldives is only a luxury honeymoon destination.
Several activities are planned for this market in order to increase bookings and arrival numbers to the Maldives which includes a virtual cooking class and a collaboration with a holiday television show.